Our vision

Price and value are not the same. 

Our job is maximizing the received value, while minimizing the costs for our customers. 

We generate value with our dedication to :

  • Deliver excellent quality, with full food safety at the lowest cost.
  • Be first and best option for customers, growers and logistical partners.
  •  Build, train and retain a great team of people.
  •  Farm the right crops in the right places, in the best possible conditions.
  • Treat all people as we wish to be treated.
  • Always keep things simple and operate with pace.
  • Understand, respect and preserve our environment while supporting our communities development.

Our mission

To offer healthy, fresh fruits with total guarantee of food safety, quality  and cultivation... 

...Which may give everyone a healthier, more balanced life... 

... And doing it in the most sustainable and responsible way.

Our values


Value can only be generated based upon trust. Trust is essential in everything we do. 

We are open and honest in our dealings with customers, colleagues and growers. 

We are not afraid to say no when things cannot be done. What we fear is losing the confidence of the people working with us.

Relationships can only last when all parties are successful. Therefore, we create and manages win/win situations.


Our aim is to build long-term relationships and give service.

We understand our customers and pride ourselves on employing a team of knowledgeable and highly skilled personnel who are committed to delivering the best quality produce and service that meets and exceeds customer expectations.

We treat our growers with maximum dedication as they deserve, and support them technically and financially. Hence, we support our growers throughout the process, from variety and seed selection through delivering a product within a customer’s exact requirements.

When things go wrong we will put them right straight away. 


We take time to fully understand each customer's unique requirements and to tailor our service to exceed their expectations of us. 

Our target is Quality understood as a whole (taste, appearance, presentation, food safety), including service and full traceability.

In addition the most exigent certification bodies guarantee food safety and good agricultural, social and environmental practices of our growers and crops.

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